6 Weeks to a Great Webinar
I got into the webinar business by doing marketing webinars for my last employer... and love doing them. I also get a big charge out of helping our clients use these tools to level the playing field and get their stories out to the world.
We have captured years of best practices in a single workbook and coaching methodology now. "6 Weeks to a Great Webinar" is a 75 page workbook that forms the spine of our coaching methodology.
This workbook, available in either PDF format or hard copy will help you avoid the mistakes so many people make when doing marketing webinars. More importantly it contains all the checklists, tools, templates and straight talk you need to do generate leads and tell your story to the world.
If you're already doing webinars, you should think about getting an objective third-party assessment of your work- are your people as effective as they should be in getting qualified prospects to your events and then converting them to proper sales leads? Take advantage of our "Mystery Shopper" webinar review and assessment service".
The "6 weeks to a Great Webinar " is the best distillation of years of expertise to help you use the tools of the 21st Century in the most effective and efficient way possible.
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Unlike a lot of platforms
Unlike a lot of platforms they don't have a simple registration process
of their own, but they've partnered with the folks at Eventbrite. This
might be a bit clunky for some people- especially if they're doing free
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His approach is highly
His approach is highly pragmatic, laying out specific tasks that need
to be accomplished on a timeline, starting from six weeks before your
scheduled webinar.
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Wayne Turmel of
Wayne Turmel of Greatwebmeetings.com has written a book called 6 Weeks To A Great Webinar (available on Amazon). It ships as a paperback, but I read the electronic version.
Wayne concentrates purely on public marketing / lead generation webinars.
His approach is highly pragmatic, laying out specific tasks that need to be accomplished on a timeline, starting from six weeks before your scheduled webinar.
One of the most useful features in the book is his inclusion of checklists and templates that are ready for a webinar producer to copy, revise, and use.
For instance, Wayne not only gives you tips on what types of things you should include in your invitation and follow-up emails, he actually writes out sample text, with fill-in-the-blank spots for your information.